As we all know Google and many other Search Engines have the ability to search very specific geographical regions… and as expected, all websites that fall within the domain registration of that country will tend to have greater importance than sites that don’t… Which can be expected and also heps level the playing field, just a little, for a few local sites that might not have a chance against the bigger, top teir domain names on Google.com for example…
However, what happens if you do have a .com domain or any other top tier domain name, that just happens to be country specific too? Sometimes the Search Engines or even local engines will not register the domain as being regionally viable and possibly rank you lower than necessary because of this…
Enter geo-tagging… drum-roll please 
Geo-tagging is a way to add geographical Meta Data to virtually any content: photos, RSS feeds, or just to websites. A geo-tag essentially defines the longitude and latitude, the location place name or a regional identifier. By placing a geo-tag on a Web page you provide information to readers and to search engines about the geographical location of the site. And as an added bonus, it can also refer to the location that the page or photo is about. so you can write a story about Ventersdorp for example… and then this can then be indexed in Google… oh, and Ventersdorp is in South Africa
To add geo-tags to your site, you must first know the latitude and longitude of your location. Seeing as not everyone has this info at their fingertips, there are a number of geo tag generators online to help you on your way. I definitely recommend Geo Tag Generator. (Simply enter your complete address and the proper meta-tags are provided to you for placement in your page headers).
So there you have it, an easy way to get geographical content “noticed” online…
